Organisers are thrilled to announce the return of Queensland’s premier fashion event in 2021.

The new-look Brisbane Fashion Festival will be a spectacular celebration of Brisbane, Queensland, and Australian fashion.

In 2021 Brisbane Fashion Festival will take the runway ‘to the streets’, taking over King George Square in the heart of Brisbane city from Monday 23 – Wednesday 25 August. This iconic, central location will allow for Brisbane Fashion Festival’s biggest runway yet, inviting hundreds of fashion lovers to revel in each fashion show while keeping the event safe for all involved.

The Fashion Festival will showcase the very best of local fashion design, from the most well-known names in Queensland fashion to the brightest up-and-coming talent, alongside some of Australia’s coveted national labels.

Brisbane Fashion Festival Director, Mr Lindsay Bennett, is delighted to unveil the initial plans for the 2021 event.

“Just as fashion reinvents itself, we’re once again known by our original name established with the Festival’s inception in 2006.” Mr Bennett said.

“With the need to cancel the Fashion Festival in 2020 due to the pandemic, and all the difficulties experienced by local businesses during that time, there is greater excitement than ever before to stage Queensland’s premier celebration of local fashion talent,”

“We invite fashion lovers to rediscover the beauty and quality of Queensland and Australia’s own incredible designers, while rediscovering all the amazing things our city has to offer.” Mr Bennett said.

Brisbane Fashion Festival organisers wish to thank long-term Partner, Mercedes-Benz, for its invaluable and unwavering support over the past 14 years of the event, and to wholeheartedly welcome Brisbane Economic Development Agency as the Festival’s new Principal Partner.

Lord Mayor Adrian Schrinner said the Brisbane Fashion Festival was a standout on Brisbane’s annual event calendar and its highly anticipated return in 2021 would uplift the creative industry and excite the city’s most fashion-forward residents.

“This festival always brings Brisbane’s local and national fashion designers to attention with its iconic runway, this year in King George Square, where the works of fashion designers are showcased for everyone to see and enjoy,” Cr Schrinner said.

“Our creative industry and local businesses need our support and this event will employ local creatives and attract media exposure and sales for our designers, showcasing Brisbane as the best location for our incredible fashion sector to shine.” 

As Brisbane Fashion Festival evolves, what remains the same is its dedication to driving fashion retail for Queensland. Fashion enthusiasts can expect a spectacular line-up of Queensland and Australian designers, both established and emerging, with all the raw creativity, covetable aesthetics, and incredible runway moments audiences have come to expect from this premier annual event.

Stay tuned for further details, including participating designers and the program of events.

Image Credit: Lily Blucher from Vivien’s Model Management wears the Lolita maxi dress from White Label Noba; necklace from Christie Nicolaides; and handbag from article:

FAST FACTS

  • More than 3,000 fashion lovers attended runway shows in 2019
  • The 2019 Festival featured new-season collections by 42 Queensland designers, including 28 next gen designers and four fashion colleges, as well as 25 national designers
  • The Fashion Festival contributed to local employment, with over 200 model bookings across the week, and 200 employees including the management and support team, hair and makeup stylists, production and hospitality
  • More than 200 volunteers were engaged across the Festival
  • The Fashion Festival enjoyed wide coverage from media, bloggers, designers and partners; reaching a total combined print media audience of nearly 26 million; online media audience of over 53 million; a reach of nearly 25 million on social media from invited fashion bloggers, influencers and designers and television audience of over 1 million
  • In addition to ticketholders, thousands more people viewed the runway shows via the Live Streams. Notably, the live streams were viewed by interstate media, bloggers, and industry insiders – reinforcing the Festival as Australia’s premier and first-of-the-season event for launching Spring/Summer fashion collections
  • It is estimated that as a direct result of the 2019 Fashion Festival the economic benefit to local designers and retailers was in excess of $2million.