Brisbane Fashion Festival Launches, Encouraging Audiences to Shop Local

Brisbane Fashion Festival 2022 officially launches today, bringing a high-profile celebration of local and national fashion to The City.

The Fashion Festival is a critical platform to raise the profile of Brisbane and Queensland’s homegrown talent. According to organisers, the event is more important now than ever, addressing the local industry’s struggles amidst continuing pandemic disruptions and the impacts of overseas-based fast fashion.

Brisbane Fashion Festival Director, Lindsay Bennett, says, “while the Fashion Festival is, on its surface, a spectacular celebration of fashion – there is so much depth to this industry beyond the glitz and glamour.

“Fashion is a serious business. The Australian fashion industry generates $27.2 billion annually, employing close to half a million workers. However, local designers struggle to compete with the expansion of international fast fashion retailers in Australia. And while this expansion is projected to drive industry growth, it often comes at the detriment of our local designers, retailers, and emerging talents.

“It’s through platforms such as Brisbane Fashion Festival that we can promote our incredible homegrown talent, connecting them with fashion fans who want to buy their pieces. With a record ticket sell-out this year, inspiring us to stage an encore of one of our runway shows, we’re thrilled to see such support and passion from the public,” Mr Bennett said.

Brisbane Fashion Festival 2022 will showcase more than 50 designers, presenting in excess of 400 new season looks. This year’s event will spotlight First Nations designers, the brightest emerging talent, and Queensland’s leading designers and retailers, sharing a stage with some of the hottest brands in Australian fashion.

Driving fashion retail for Queensland, the Festival encourages audiences – whether in attendance, tuning in via Live Streams, or following the action on social media – to discover the designers behind their favourite runway looks; ultimately inspiring fashion fans to shop local, and perhaps to discover new favourite labels for the season and beyond.

Not only a prestigious and high-profile platform for the best in Queensland, Australian, and next gen design, the Fashion Festival also showcases the city of Brisbane to guests from around the state and country – bolstered this year by new initiatives including FashionBites and Fashion Friday.

Brisbane Fashion Festival kicks off this evening with a Civic Reception hosted by Lord Mayor Adrian Schrinner, inviting designers and industry insiders to meet and network.

“After a few difficult years of Covid disruptions impacting the fashion and retail industries, homegrown designers need our support more than ever,” Cr Schrinner said.

“Brisbane Fashion Festival is a standout on the city’s jam-packed major event calendar that will inspire residents and visitors to discover talented local designers, while shining a spotlight on sustainability and diversity.

“It’s time to back Brisbane businesses by choosing to shop local. With more than 1,000 stores across the city and premier destinations like Queen Street Mall and James Street, we have a world of choice at our doorstep.”

Events throughout the week include: the Treasury Brisbane Fashion Show on Tuesday, 23rd August, showcasing collections from the biggest names in Australian fashion; the Hancock Prospecting Next Gen Group Show on Wednesday, 24th August, celebrating emerging and First Nations fashion design; and the Designer Group Show (plus encore staging) on Thursday, 25th August, featuring the most-loved designers and retailers in Queensland. The program wraps up on Friday, 26th August with Fashion Friday: a free, one-day event hosted in Queen Street Mall, featuring styling workshops, giveaways, entertainment and a Champagne Bar.

$1 from every ticket that has been sold this year will be donated to the Festival’s official Charity Partner, The Lord Mayor’s Charitable Trust.

Brisbane Economic Development Agency is proud to be the Principal Partner of Brisbane Fashion Festival 2022.

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Image Credit: First Nations model Ruby Hunter from Chic Brisbane wearing Shilo Lydia repurposed men’s shirt and hat in unique Shilo print. Photographer: Macami.